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Content Marketing Means Much More to SEO Than Link Building
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In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when various digital marketing stakeholders combine forces to build the best content out there. The discussion continues into the importance of content marketing with regard to link building […]

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These 4 Sales Principles Can Improve Anyone’s Writing
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In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love. Demian fell in love with the thought of using his writing to influence and persuade people. He also fell […]

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Snapchat Native Video Ads: This Week in Social Media
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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up […]

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Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing
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Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites. In this 38-minute episode of Search & Deploy, Loren and Dennis talk about: Content for communities and content that is user-generated Tapping […]

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On-page Optimization ideas, Refreshes Remain Manual, The EU Builds its Case and More!
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This week’s forum thread round-up is in! Check out what the search and social community has been discussing this week: My First Web Site Was… Do you remember your first website? Inspired by seeing the work of former student, our forum founder reflects on how it all started. Everyone begins somewhere, makes mistakes and learns […]

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6 Unique Ways to Target Your Facebook Ads
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Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. […]

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How to Publish a Book: My 1,000-Day Journey
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In life, lots of things are relative. What looks hard seems super-easy compared to something harder. Writing is hard. But it is easy when compared to what it takes to go from “writing” to “getting your writing done.” If I’d known it would take 1,000 days for my first book to be published, I probably would […]

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Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority
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Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins. Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your […]

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